In relation to electronic mail advertising, each marketer and enterprise proprietor is aware of that it’s crucial to have some sort of technique in place.
And each good electronic mail advertising technique should include some sort of electronic mail advertising software program.
That is the place you’ll host your electronic mail record, create and ship your emails and evaluation efficiency experiences.
99% of customers check their email daily, so you already know it’s necessary to search out the most effective electronic mail advertising software program for your corporation.
With so many choices on the market, it could get slightly overwhelming. We all know you don’t have the time to undergo and take a look at each single obtainable possibility earlier than discovering the right platform.
That’s why we’ve executed simply that for you. As a digital advertising supervisor, I’ve labored with a number of completely different electronic mail advertising platforms over time, and the professionals and cons for every fluctuate relying on what your corporation is in search of.
On this article, we’re going to introduce one in all your choices to you: MailerLite. When most individuals suppose electronic mail advertising, this isn’t one of many first platforms that pop into your head.
Nonetheless, MailerLite ought to positively be one in all your severe contenders in the case of making that last alternative.
To present you some perception into the assorted options this software program has to supply, I performed a full runthrough of the platform.
Be taught extra about what it has to supply by way of our MailerLite evaluation.
Above all the things else, the price of a brand new software program is at all times the very first thing on a enterprise proprietor’s thoughts.
It doesn’t matter if a platform has completely all the things you want when you can’t afford it within the first place.
Fortunate for you, MailerLite is unquestionably one of many extra reasonably priced platforms. They even provide a totally free bundle for as much as 1,000 electronic mail subscribers to allow you to get a style for the platform with out paying a dime.
Though the free bundle is restricted, it’s higher than only a 30-day free trial like many different platforms provide.
The free-to-use possibility is just for lists lower than 1,000 subscribers and has a cap of 12,000 emails despatched out every month.
Principally, you may’t ship greater than 12 emails every month to a 1,000 individual electronic mail record. Which most companies aren’t doing in any case, so there shouldn’t be a problem there.
The largest difficulty I see with the free bundle is that you just don’t have entry to any prepared made electronic mail templates.
You possibly can definitely strive your hand at creating your personal utilizing one in all their electronic mail builders, however having a place to begin at all times helps.
As well as, it's a must to hold the MailerLite brand on the backside of every electronic mail you ship out within the free plan. Whereas this isn’t an enormous deal, the one brand you really need in your electronic mail is yours.
Their priced plans go slightly one thing like this:
- $10/month for as much as 1,000 subscribers
- $15/month for 1,001-2,500 subscribers
- $30/month for two,501-5,000 subscribers
- $50/month for five,001-10,000 subscribers
And so they simply go up from there. MailerLite’s pricing web page truly has an incredible calculator that lets you enter your record measurement and decide your value level for bigger lists.
Total, MailerLite is extremely reasonably priced, particularly when in comparison with a few of its rivals.
MailerLite has very comparable options to all of those platforms for a fraction of the fee, making it a incredible possibility for any enterprise with a low price range.
MailerLite’s options embody two completely different electronic mail builders, automation, monitoring and reporting and extra. So, roughly all the things your organization wants in a primary electronic mail advertising platform.
A very powerful components are creating and sending emails, placing collectively automation sequences and monitoring your electronic mail efficiency, proper?
Let’s discuss a bit extra about every of their greatest options.
When constructing a model new electronic mail publication to ship out to your record, click on Campaigns within the prime navigation bar to get began. Then click on the orange Create Marketing campaign button.
You even have the choice of selecting a particular sort of marketing campaign from the dropdown earlier than transferring ahead, like an A/B take a look at marketing campaign or RSS marketing campaign.
An A/B take a look at marketing campaign lets you ship a number of variations of your electronic mail out to check which performs higher.
An RSS marketing campaign pulls weblog posts and different data straight from an RSS (Actual Easy Syndication) feed.
Step one in making a marketing campaign is including in a topic line and setting your “from” electronic mail.
One factor that I personally love about this platform is that it permits personalization proper within the topic line, and it helps using emoji.
There are unbelievably nonetheless a number of platforms that don’t permit you to use emoji inside your emails, which appears so 1999.
After you create your electronic mail topic and click on subsequent, you’ll get to work on creating your electronic mail content material.
In case you have one of many paid plans, MailerLite has some attractive premade template choices.
When you’re working with the free plan, or if you wish to begin from scratch and make the most of your personal branding colours and fonts, you may select between one in all their two electronic mail builder choices.
They've a “New Drag & Drop Editor” and a “Traditional Drag & Drop Editor.” The traditional is, for lack of a greater phrase, very traditional, and is similar to a number of different drag and drop editors like MailChimp and Fixed Contact.
Most traditional drag and drop electronic mail advertising editors embody primary content material blocks, like textual content, photograph, video and the like. It’s your job to design these blocks and place them in the appropriate place.
Nonetheless, the brand new model is extraordinarily useful and generally is a appropriate alternative for the e-mail templates if you wish to construct your personal electronic mail.
Within the traditional model, it’s fully as much as you to construct your publication from scratch, however the brand new model has premade content material blocks to drop proper into the publication.
There are blocks for weblog posts, merchandise, occasions and extra.
It's also possible to simply change your font face, sizing and colours to match your organization’s branding.
In spite of everything, you wish to be certain your model is recognizable by way of your entire advertising messaging, together with your electronic mail newsletters.
MailerLite does have restricted font decisions, however there are greater than the naked fundamentals (i.e., Arial, Instances New Roman, Verdana).
One factor to remember is that when you select your drag & drop builder sort, you’re not in a position to swap to the opposite builder.
So when you go together with the traditional model, you’re caught with it. When you don’t wish to use that model, it's a must to begin over with a brand new electronic mail marketing campaign.
In the end, the traditional drag and drop builder is nothing particular, however with the e-mail templates and the brand new drag and drop builder, MailerLite truly has an edge in opposition to a few of its rivals.
After you’ve created your electronic mail publication content material, click on Achieved Modifying within the prime proper nook to maneuver onto the subsequent step: deciding on your recipients.
MailerLite surprisingly has some actually nice segmentation choices obtainable. When including new subscribers, they’ll robotically go to your grasp record referred to as “Subscribers.”
However from there, you’ll add them into smaller teams to distinguish which electronic mail newsletters, sequence or programs they’ll get from your corporation.
When you go into the Subscribers space of your MailerLite dashboard, you’ll see different choices as properly, like segments.
However what do you do with each teams and segments?
These are mainly two other ways of differentiating between every of your subscribers, however segments are automated and teams are set manually.
In MailerLite, segments are at all times dictated by a rule. So subscribers are added to a section based mostly on whether or not or not they align with that rule.
For instance, you may create a section of subscribers which have been inactive (i.e., haven’t opened any emails) in 60 days, and ship a observe up electronic mail asking in the event that they’re nonetheless fascinated with listening to from you.
As soon as somebody has been inactive for 60 days, they’ll be robotically added to that section. And on the opposite facet of the spectrum, if somebody has been inactive for 60 days, however opens your subsequent electronic mail, they’ll be robotically faraway from the section.
This specific section is a good way to maintain your electronic mail record clear and crammed with lively and engaged potential clients.
However there are a lot of different segments you might create, based mostly on when somebody signed as much as your electronic mail record, how typically they open or click on in your emails and extra.
A bunch, nevertheless, is extra like an inventory. You’re manually including folks and eradicating them from the record. Or your subscriber is manually including (by opting in) or eradicating (by unsubscribing) himself.
Many electronic mail advertising platforms don’t even have each of those choices, so I’m actually impressed with the quantity of segmentation and automation that MailerLite provides.
Talking of automation, let’s speak about MailerLite’s full automation workflow function. You possibly can entry this function by clicking Automation within the prime navigation bar, then clicking the orange Create a brand new workflow button to get began.
In electronic mail advertising, automation workflows are used for a number of various things. They’re nice for placing collectively an electronic mail course that sends robotically every time somebody new indicators up. They’re additionally nice for a welcome electronic mail sequence for model new subscribers to your total record.
And they are often actually highly effective lead nurturing and gross sales instruments for gently coaxing your subscribers into making a purchase order or signing up for service.
In MailerLite, there are loads of nice set off choices obtainable, like an anniversary, an up to date area and extra.
For instance, you may ship somebody an electronic mail congratulating them on having their product from your corporation for a yr (or remind them to improve to a brand new one), otherwise you may ship out a affirmation electronic mail if somebody updates their identify or electronic mail tackle.
Organising automations for small issues like it is a nice option to keep prime of thoughts and proceed to strengthen that customer support and loyalty for your corporation.
To get began with a brand new workflow, you might want to determine what will set off that automation to begin.
Most of the time, your set off alternative goes to be that somebody has joined a bunch. This implies they’ve opted in, whether or not it’s to your total electronic mail record or to a particular electronic mail sequence or course.
One cool factor about MailerLite is that you've got the choice to resend automation sequences if somebody units the set off twice. It relies on what your set off is, and what emails or steps observe it, however this might positively turn out to be useful.
As soon as that set off has gone off, your workflow is in place.
As you create your workflow, you’ll click on the + signal so as to add new steps alongside the way in which.
Your choices right here embody E-mail, Delay, Situation or Motion.
When setting the subsequent motion as an electronic mail, you’ll observe comparable steps as making a primary electronic mail marketing campaign.
You’ll once more set your electronic mail topic, select between the brand new and traditional electronic mail builder choices and create your electronic mail content material earlier than saving and going again to your workflow.
When you determine to set a delay, you’re primarily placing the workflow on pause for a set period of time.
You may wish to wait 24 hours till the subsequent electronic mail in your course goes out, you may wish to wait every week earlier than setting a situation, and so forth.
Setting a situation branches your workflow out into two completely different segments: one for if the situation has been met, and the opposite if it has not.
One frequent instance of that is setting a situation on if the primary electronic mail in a sequence was opened.
If it was, you’ll proceed on together with your sequence, but when it wasn’t, you may wish to observe up earlier than eradicating folks out of your record or deciding to proceed with the sequence.
The situations get actually into the nitty gritty as properly. You possibly can set situations based mostly on if any hyperlink was clicked or even when a particular hyperlink was clicked, if an electronic mail was opened or not, if a customized area equals or doesn't equal a set worth and extra.
There are a number of completely different choices to select from when utilizing the motion function.
To present an instance of the way you may use this, look again on the instance I lined underneath situations.
If somebody isn’t opening your emails, you may wish to transfer them to a distinct group or mark them as unsubscribed fully. It doesn’t do you any favors to maintain unengaged customers in your electronic mail record.
Total, the workflows appear extremely straightforward to create and are visually organized. There aren’t any loopy twists and turns with the steps; they merely fall down in line within the order they’re alleged to happen.
MailerLite additionally has loads of completely different choices for automation that ought to cowl the bases of any primary or mid-level advertising automation technique.
Monitoring & Reporting
To view your electronic mail marketing campaign experiences, head over to Campaigns within the prime navigation, then click on Despatched to entry emails you’ve beforehand despatched out.
You possibly can then click on the gray View report button beneath the marketing campaign of your alternative.
Though I’ve positively been singing the praises of MailerLite thus far, I've to confess: its reporting options aren’t something particular.
You’re in a position to view share of opens and clicks, in addition to prime electronic mail shopper it was seen on, the place your viewers opened your electronic mail (cell, desktop) and what hyperlinks your recipients clicked on.
These reporting metrics are the naked minimal, and may be discovered on any electronic mail advertising platform on the market. Their monitoring may positively be improved with choices like conversion monitoring or monitoring clicks to your web site.
Nonetheless, it's nonetheless a reasonably neat function that they've a one-click choice to allow Google Analytics hyperlink monitoring to your website in an effort to additionally observe the quantity of clicks you’re getting out of your emails proper in your Google Analytics dashboard.
A pleasant function (additionally frequent, however nonetheless good) is that you would be able to obtain/print your report as a PDF in an effort to compile your full advertising report extra simply.
When you’re desirous about getting a MailerLite account in your electronic mail advertising, I've nice information for you: you may join in actually two steps. It’s extraordinarily straightforward to do.
All you might want to do is click on Signal Up on the web site, then enter your corporation identify, electronic mail and password on the subsequent web page, and BAM, you’ve received a MailerLite account.
You may most likely do it quicker than it took you to learn this part thus far.
It is advisable to import your present electronic mail record! When you’re ranging from scratch, go forward and head over to Types to seize your first opt-in type to embed into your web site (you might want to begin rising your record ASAP, my buddy).
However when you’re transferring over from one other platform, you’ll wish to hold that very same electronic mail record.
Each electronic mail advertising platform has the choice to export and import lists. However when you’re switching from Mailchimp to MailerLite, they've a built-in importer to make it even simpler for you.
You solely have to attach your present Mailchimp account with a view to transfer each contact over. Bonus?
They’re going to robotically clear up your duplicate emails to make sure you’ve received a top quality record to maneuver ahead with.
In case you have any questions in regards to the platform whilst you’re diving in your self, MailerLite’s assist dashboard could be very user-friendly.
Simply click on the encircled query mark within the backside proper nook, and their assist middle will seem on the right-hand half of the display screen overtop what you’re doing.
To make it even simpler to search out precisely what you’re in search of, they embody assist movies and questions related to the web page you had been on once you clicked for assist.
For instance, I’m interested by simply how I’m alleged to arrange my Google Analytics monitoring.
Do I actually simply click on on that checkmark and I’m good to go? So I’ve typed “google analytics” into the search bar.
It seems like there’s just one possibility speaking about Google Analytics, however it has all the things I want.
Two-step directions on making certain I’ve received my web site analytics correctly built-in with my electronic mail advertising
In case you have extra particular questions, you may also attain out to a consultant and so they’ll be capable to help you personally.
Execs & Cons Of Utilizing MailerLite
Now that we’ve lined MailerLite’s primary options, it’s time to determine: is that this the best email marketing software for your corporation?
Personally, I'd say that MailerLite truly stands up rather well in opposition to comparable rivals. It’s far more reasonably priced, has equally superior (if no more superior) options, and is simple to make use of.
I’m additionally fairly obsessive about their new drag & drop builder myself. That is the primary time I’ve seen such dynamic premade content material block choices in an electronic mail publication, and I believe it’s an exquisite concept.
MailerLite has loads of execs to carry to the desk. Its electronic mail builder (as I aforementioned) is incredible – the brand new builder, particularly. I’d suggest staying away from the traditional builder. It’ll take longer to make emails, and so they positively gained’t look pretty much as good.
Total, this platform is nice for customers and companies who wish to ship visually interesting newsletters that don’t take without end to place collectively. And it’s additionally nice for individuals who need automation with out the enterprise price.
If your corporation incorporates advertising automation into each side of their enterprise, like with ecommerce, monitoring clicks all through the web site and organising triggers based mostly on that, MailerLite most likely can’t get you the place you might want to go.
However when you’ve received primary or mid-level automation wants, MailerLite is unquestionably the most cost effective (whereas nonetheless high quality) possibility obtainable.
The pricing of the platform can be an enormous professional. This software program has so much to supply and is less expensive than comparable choices. If price range is a matter, I’d extremely suggest giving MailerLite a strive.
MailerLite’s reporting is primary at greatest. If your organization wants in depth reporting, this isn’t the platform for you. You’re not going to get far more than who clicked on what.
But when we’re being trustworthy, that’s my greatest (and solely) con.
MailerLite Vs Different Providers:
I’ve been totally impressed with what I’ve seen from MailerLite and I believe it may do nice issues for your corporation.
The platform could be very straightforward to make use of, and has in depth assist choices must you ever get caught.
In spite of everything, you may at all times add only a 1,000 electronic mail section of your record to provide MailerLite a take a look at run with their free plan and determine from there if it’s the platform for you.